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Last week, unicorns broke the Internet.

If you don’t know what I’m referring to, high five! That means you were offline, living your life, while the rest of the world was losing their minds over a drink involving a unicorn.

So, for those of you who didn’t know, last week, Starbucks® announced a special, limited time beverage called the Unicorn Frappuccino® Blended Crème. This brightly colored drink stirred up all sorts of emotions, from excitement and glee to outrage and food shaming.

Oh, the food shaming. We’ll get into that in a second.

According to Starbucks, the Unicorn Frappuccino® Blended Crème is a:

flavor-changing, color-changing, totally not-made-up Unicorn Frappuccino. Magical flavors start off sweet and fruity transforming to pleasantly sour. Swirl it to reveal a color-changing spectacle of purple and pink. It’s finished with whipped cream-sprinkled pink and blue fairy powders.

It’s really pretty — bright and sparkly, just what everyone loves. I’d post a picture here, but don’t want to get in trouble for copyright infringement. But, it looks something like the photo above. 😉

I found all the drama about one single drink to be rather fascinating, although frustrating at times. I’m always interested in trying to figure out why people get all uptight about the things they do. I mean, there are a lot of other food manufacturers doing way worse that one drink at Starbucks, but most of the time you don’t really hear about it.

So, why did a unicorn drink create such a ruckus?

After a lot of discussion on Facebook about it, I felt compelled to write a blog post to share my thoughts over on my coaching practice website. You can read the full article here if you like.

This post evolved into a much bigger article that I had expected. Once I started writing, I just had so much to say. I touched on a lot of different topics, touching on things like diet culture, food shaming, intuitive eating, disordered eating, eating disorders, body image, how our current nutrition system has failed us, and a lot more.


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