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(this is an excerpt from a blog post I wrote on my other site, JessicaEspinoza.com. You can read the full post here)

Food addiction.

Do a Google search and you’ll get hundreds of thousands of results, most of which are promising you “new and exciting” ways to treat your “addiction”. You just need more willpower, more exercise, more money, less food, more dieting, blah, blah, blah…

Scroll through your social media feeds and you’ll likely see friends, family, and health experts talking about how they are addicted to food and just can’t stop. They are gaining weight, then restricting, then binging, then restricting again, then gaining more weight, then banging their heads against the wall because they feel like they are broken.

Utter failures as humans…

Willpower losers….

What the hell is wrong with me?” they scream into their pillows at night.

Nothing is wrong with you. I promise.

Why the “Food Addiction” Label is Dangerous

Today I would like to challenge this concept of “food addiction”. You cannot be addicted to something that is required for life. That’s like saying you’re addicted to air or water…

When we start applying labels of addiction to people it dramatically impacts their mental and physical health because, with labels, comes shame, embarrassment, and eventually a withdrawal from life.

Can certain chemicals and substances in foods create what seems like an addiction? Yes, absolutely.

It is no secret that processed food manufacturers use special combinations of flavors and aromas (largely chemical) to influence our taste buds to want more and more. These companies have dedicated teams and spend large sums of money to research and develop foods that will take us to our “bliss point” and essentially re-wire our natural senses of taste, pleasure, and satisfaction.

Ultimately this all leads to more money in their pockets, an increase in weight for their consumers, and a decrease in health and vitality for the world.

You can finish reading this blog post over on my other site, JessicaEspinoza.com here. And I’d love to hear your thoughts on it all! Leave a comment below. 🙂

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